Ila Parikh In Mumbai

Stories by Ila Parikh In Mumbai

ValueFirst pushes marketing via bluetooth

ValueFirst pushes marketing via bluetooth

Rediff.com   4 Sep 2008

"A small hardware placed at the location will ensure that 100 metres around the area becomes the bluetooth hotspot, where people get an alert about promotional offers in the surrounding retail environment. The applications could be audio or video images, which can be downloaded and shown at the counter to avail of the discounts claimed by the message," says Gautam Jayaraman, head of sales at Value First.

Guj co-op banks hike salaries

Guj co-op banks hike salaries

Rediff.com   15 Jul 2008

Gujarat State Co-operative Bank, the apex co-op bank in Gujarat, has already hiked salaries by 16 per cent, said Shailesh Shah, General Secreatary, Gujarat State Co-operative Banks' Employees' Federation. The bank has a workforce of 237 employees. Ahmedabad Co-operative Bank too has given Rs 1600 hike to their employees.

Integrated townships still in a limbo

Integrated townships still in a limbo

Rediff.com   6 May 2008

The floor seems to be divided between realtors and Gujarat urban development authorities on the implentation of the New Integrated Township Policy. Township projects worth over Rs 10,000 crore (Rs 100 billion) in and around Ahmedabad have been left in a lurch due to this, according the real estate developers. Many developers who have already earmarked land for the townships feel that the policy is not yet implemented

Humble post boxes to get a facelift

Humble post boxes to get a facelift

Rediff.com   8 Apr 2008

Ahmedabad-based Malibu Plastica, a manufacturer of polycarbonate plastic sheets, is working on redesigning the metal tops of post boxes, which would make it rust-free and weather resistant. This is the first time such a project has been undertaken.

Five students make car for Rs 11,000

Five students make car for Rs 11,000

Rediff.com   3 Mar 2008

Five school students got together to create a car out of scraps for just Rs 11,000. They spent two years sifting through scrapyards to find appropriate material for the car.

A'bad Stock Exchange in tie-up talks with Nasdaq

A'bad Stock Exchange in tie-up talks with Nasdaq

Rediff.com   28 Feb 2008

"The tie-up with the ASE could either be an equity partnership or a technology tie-up, or both. The regulatory bodies have to clear the proposal and we also need approval from our members first," a top ASE official said on conditions of anonymity.